Building relationships is a crucial part of becoming a successful individual. In fact, one big reason that so many do not achieve the success that they desire is their lack of good people skills. Remember, the ability to get along with other people and relate to them is vital to your success. If you are not a good listener, if you lack empathy with others, if you cannot take positive criticism, then you have some work to do. A lot of work. Because you cannot fake it until you make it. You must be genuine if other people are going to want to do business with you.