If you stay in business long enough, you will experience negative events completely out of your control. Life happens. When it does, your company’s ability to survive will depend on the health of your company. Good companies can weather storms. Bad companies do not.
You can measure your company by the attitude and work ethic of your employees. People like working for good companies. People want to enjoy their work and feel like their work will make a difference for the company. And people want to know that they will be rewarded for the difference they make for their company.
Ben Horowitz writes, “Being a good company is an end in itself.” And yet, there are so many small businesses that fail because they are not built to be good companies. Would your employees say that you have a good company? If not, start building a good company today.