Do not promise more than your organization can deliver

Do not promise more than your organization can deliver

The best companies recognize customer expectations, manage customer expectations, and exceed customer expectations. And these companies are rewarded with a loyal, zealous customer base. Their customers become their biggest advocates. They offer word-of-mouth advertising, testimonials, and reviews on social media, Google, and product sales sites.

But the majority of companies promise more than they deliver. And while most customers will forgive you for one failure, you will be held accountable for routine failures. As in, customers will find someone else to do business with. Because ultimately, regardless of the industry you are in, you cannot maintain respect with your customers if you do not keep the promises that you make.

Great companies know the importance of delivery. They meet the expectations set at the beginning of a contract. Most importantly, if their contract terms are not competitive, they make internal adjustments. They do not make promises they cannot keep.

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About David

About David

David is an accountant and adviser for small business owners. He also coaches clients on leadership and success. David is an avid reader. He blogs regularly on the books that he is currently reading.

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